As Senior Manager of Brand Content — and later as a Content Consultant — at Vroom, an e-commerce automotive retailer, I developed content strategies and wrote copy for campaigns across TV, OOH, paid digital and email. I wrote the brand’s first tone of voice guide, revived the brand blog and developed a range of brand and marketing videos, social content and customer delivery materials.

For Vroom’s Super Bowl LVI campaign, Flake the Musical, I came up with the idea for a supporting behind-the-scenes video and developed social content around the ad. I also launched and wrote Your Friday Fuel, an employee newsletter that significantly increased internal email engagement.